An interesting story I came across today that really represents how libraries can harness the power of social media and networking to bring about change and instill the importance and necessity of libraries to our communities. Their methods (starting a fake book-burning event/campaign) were indeed extreme, but in the face of losing a library entirely I would say the ends certainly justified the means in this case.
Librarians-in-training are increasingly encouraged to understand the importance of social media in reaching today’s population. However, many just set up Twitter, Facebook, and Tumblr accounts for their institution, post occasionally about events or new titles, and leave it at that. This story really illustrates how librarians can do more to utilize social media to accomplish goals, increase awareness, and build support. We should be using social media to spark debate, encourage exploration, and make our patrons more aware of important issues that affect them.