Marketing Grant Project

I’m finally finished with my grant project!

Over a year ago I spearheaded a proposal for grant funding for a marketing/promotion project at my library. We were able to secure the funding and it has been a long process to figure out exactly what we want, design it, and acquire the deliverables. But just yesterday I sent off the final report to the grant committee and can now breathe a sigh of relieve and satisfaction. And share the results with you lovely folks!

Our initial goal: to create materials that the library can use at tabling events to promote the library location, services, and collections. We never send a representative to orientations, large departmental events, or information fairs in our college because we have no materials, large or small, to use at such events. Our first idea was to have a large informational poster that could be set up beside or on top of a table, along with a small giveaway.

This idea eventually morphed into what we have now: a large, Velcro-friendly blue board display; 17 foam-mounted images (including a header) that attach to the board – some illustrate library services (printing, study rooms) while others illustrate our various subject areas; and a colorful, two-sided informational bookmark with our hours, location, contact info, and key services. The board display is flexible – we can customize it to any event at which we want to promote the library. And the bookmark has the basic information about our library, so new visitors know who we are, what we do, and where to find us.

Display board

Display board! All photos taken by ME! Library logo header designed by me as well.

 

Bookmark

Two-sided bookmark! Again, images and content design by me. So proud of this puppy!

 

Working on this project was a blast! I was so glad that the marketing committee chose our proposal. We were allowed the freedom, within our budget, to create some fantastic materials that will last us many semesters and help promote the library. There are at least a few events this spring and summer where I’d love to use our new tabling set-up. Additional photos and stories of the materials in action are (hopefully) forthcoming!

Reading for Pleasure – 2014

Time, once again, for a recap of a year’s worth of reading. I did not hit my goal of 40 books or 15,000 pages. But, I did read some pretty great books and was about on par with 2012-me. I ended up reading a total of 33 books and 11,000 pages, which is nothing to sneeze at. I stretched myself to try out a variety of genres (mystery, true crime, romance, YA, graphic novels, etc.); I kept up my desire to read more non-fiction, and I even pushed through a few “classics.” Here are the books I read in 2014, with tiny tidbits as needed (for full reviews, see my Goodreads page) (as always my must-read favorites are marked with *’s):

  1. Consider the Lobster and Other Essays, David Foster Wallace
    Mmm this had its amazing moments, but oh man can DFW ramble on and on at times…
  2. One Day, David Nicholls
    Bleh. This was a disappointing rip-off of better stuff (e.g. Time Traveler’s Wife and When Harry Met Sally).
  3. Me Before You, Jojo Moyes
    So sad but still pretty good. You were warned.
  4. Anne of Green Gables,* L.M. Montgomery
    Yes. This series will always be a favorite, particularly the early books.
  5. Anne of Avonlea, L.M. Montgomery
  6. Anne of the Island, L.M. Montgomery
  7. Prayers for Rain,* Dennis Lehane
    This was a surprisingly good mystery. Makes me want to read more Lehane. Very gritty; would recommend.
  8. I Heard You Paint Houses: Frank “The Irishman” Sheeran and the Inside Story of the Mafia, the Teamsters, and the Final Ride of Jimmy Hoffa, Charles Brandt
    Ah, the spring of true crime. This was interesting and well-researched.
  9. In Cold Blood,* Truman Capote
    Ooof. So good. Long, but I have no idea what could be cut. Occasionally takes liberties, but overall amazing.
  10. The Areas of My Expertise, John Hodgman
    Mmm. Not my favorite. My inner-history-major doesn’t like fake facts, even if they are funny.
  11. Defending Jacob, William Landay
    This was fairly decent throughout but the ending felt like a let-down. This is a common problem I have with mysteries…
  12. The Ballad of the Sad Cafe and Other Stories,* Carson McCullers
    Oh, Carson McCullers. Such pure Gothic delight and goodness.
  13. The Heart is a Lonely Hunter, Carson McCullers
    Not as Gothic, but definitely still a lovely slow burn.
  14. And the Mountains Echoed, Khaled Hosseini
    OH my goodness this book just became an endless parade of sadness. Every character that was introduced I just thought “Ok, what the most horribly poetic way for this person’s life to go terribly wrong,” because then it happened.
  15. To The Lighthouse, Virginia Woolf
    Oh, the classics. Picked this one up again after abandoning it in undergrad. Slow, but with some amazing reflections on gender roles.
  16. Outlander,* Diana Gabaldon
    I am not ashamed! This book is guilty-pleasure goodness. Might give a few more books in the series a try…
  17. People Are Unappealing: Even Me, Sara Barron
    Fluffy and entertaining memoir.
  18. Cat’s Cradle, Kurt Vonnegut
    Oi. Read this in a weekend. First Vonnegut. Can understand the appeal. He is different and strange and definitely not for everyone.
  19. Eleanor & Park,* Rainbow Rowell
    This book is a lovely illustration of mid-teen years and awkwardness and longing. SO much good stuff about having a less-than-ideal family situation but somehow not wanting anyone to know/empathize/whatever. Gave me all of the feels. Would recommend.
  20. Slouching Towards Bethlehem: Essays,* Joan Didion
    Oh sweet beautiful non-fiction. Some people have a problem with Joan Didion. I have no such problem.
  21. White Bird in a Blizzard, Laura Kasischke
    Read this one after seeing the interesting-looking movie trailer. Whipped through it quickly and loved the creepy tone Kasischke establishes. Still haven’t seen the movie, but want to…
  22. A Farewell to Arms, Ernest Hemingway
    Oh man. I had a variety of feelings about this book. Some parts (e.g. soldier friendships, his blunt writing style) were lovely, while others were horrendous (portrayal of women as crazy/crazed/ridiculous/stupid/vapid). Yikes.
  23. Relish: My Life in the Kitchen,* Lucy Knisley
    This short graphic novel was sweet and cute. I love a food-based memoir. Give me all of the food-based memoirs.
  24. What Alice Forgot, Liane Moriarty
    While I was initially against reading this book-club book (overt, gratuitously sad books piss me off), I ended up enjoying it for the most part.
  25. 11/22/63,* Stephen King
    YES. Such a good suspenseful novel about time travel and JFK and love and LIFE. Read it. I would recommend this book to ANYONE.
  26. The Namesake, Jhumpa Lahiri
    Lahiri’s writing is beautiful. I still think I prefer her short stories, but this book is enjoyable.
  27.  The Arrival, Shaun Tan
    A graphic novel without any dialogue/text that succeeded in making me cry. Enough said.
  28. A Walk in the Woods: Rediscovering America on the Appalachian Trail,* Bill Bryson
    This book is highly entertaining and will make you want to go thru-hiking.
  29. The Maze Runner,* James Dashner
    A very great start to what is hopefully a good series. Cannot wait to see the movie. (Although, ugh, they better explain why the group of teenagers who are charged with saving the world is ALL DUDES plus one lady…)
  30. A Moveable Feast, Ernest Hemingway
    Enjoyed this much more than his fiction. Apparently he *does* have respect for some women, which is encouraging. Wish he could have finished the book himself, as I’m sure it would have been better. Would recommend.
  31. Bad Feminist: Essays, Roxane Gay
    This book is amazing you should read it now. My favorite non-fiction of the year. Never has my desire to photocopy chapters and mail them to friends and family been so strong. Favorite essays: How to Be Friends With Another Woman; Blurred Lines, Indeed; The Solace of Preparing Fried Foods and Other Quaint Remembrances from 1960s Mississippi: Thoughts on The Help; The Alienable Rights of Women
  32. Norwegian Wood, Haruki Murakami
    Read this for book club; felt mixed about it. It’s a slow burn and achieves a very distinct tone. However, parts felt gratuitous and it’s hard to enjoy a book with a (seemingly gratuitous) body count. Oh well…
  33. Not That Kind of Girl: A Young Woman Tells You What She’s “Learned,” Lena Dunham
    Read this book to see what all the hype was about. Feel pretty much the same way about the book as I do about Girls: presents some interesting/underrepresented stories; does not (and should not be expected to) speak for the entire female population; is an interestingly unapologetic spectacle.

Have decided to scale back my 2015 reading goals a bit: I want to read 30 books or 10,000 pages, whichever comes first. I want to maintain my commitment to reading new genres, conquering classics, and throwing in some non-fiction here and there. Happy reading, everyone!

Social Unrest & LIS Institutions

This past fall has seen a great deal of social unrest in the US. In the wake of the deaths of Michael Brown, Eric Garner, Tamir Rice and many others,  protest movements have swept the nation as people verbalize their non-acceptance of racism, police brutality, and systematic oppression. As an aspiring LIS professional it has been hard to watch family members, friends, and acquaintances post and share various pieces on social media without performing a modicum of fact-checking (or thinking). I have to remind myself that it is not my job to post links to Snopes, to point out clickbait when I see it, and to take on every battle that presents itself. These are emotional subjects and they bring about emotional times, which often lead to a lack of critical thinking. However, in the last six months, two examples of amazing LIS professionals have made their way to my computer screen. These folks are doing awesome work and I’m taking time today to spread word of their efforts.

The first example is the awesome group of librarians at Washington University in St. Louis, Missouri. After the tragic death of Michael Brown in neighboring Ferguson, Missouri and the subsequent protest movements, WashU librarians quickly mobilized to form a Documenting Ferguson Project Team. The team has focused on collecting digital and physical items and media related to the events in Ferguson and surrounding areas. For more information about their team and its efforts, check out this article: “Documenting Ferguson: Capturing History as it Happens,” by Jennifer Kirmer and Sonya Rooney, in Archival Outlook‘s November/December 2014 issue (p. 3, 24-25). 

The second example is the Ferguson Municipal Public Library and its director, Scott Bonner. We at the University of Illinois were lucky enough to get a Skype audience with Bonner last month. He laid out a brief summary of his library’s efforts and programming over the last 4 months and then took questions for over 30 minutes. I would highly recommend watching the video below, as it offers a great overview of library management, response to crisis, community outreach, and a host of other awesome examples of a library doing what it does best: being a valuable resource to its community.

These folks give me hope for my field/profession and for our larger society. They are taking bad circumstances and turning them into important cultural records. They are taking tumultuous times and turning them into opportunities for education and healing. And they are working to make sure their communities have access to information, resources, and support for the days ahead. They exemplify a large part of why I am so committed to librarianship. And, to top it off, they are just awesome human beings. Go check out their stuff for yourself!

Bulletin Boards – They’re Not Just For School Librarians!

My last big project of my summer job at a health sciences library was to create the “welcome back” fall bulletin board. I’d previously worked on exhibits and displays, but never a bulletin board! Luckily the library was well-equipped with giant letters, poster board, and colored paper. While I have no desire to become a youth librarian, I do find an amazing amount of zen-like joy in cutting out paper square and rectangles. I also follow a Library Displays Tumblr, which did help me develop my own board’s design.

Luckily, I was able to work with the content from last year’s “welcome back” board, so I mostly just had to update the map and some of the information. People seemed pretty pleased and it was a lovely way to spend my last few days.

My board!

My board!

While my normal job doesn’t currently have a library bulletin board, there has been talk of getting a fancy electronic bulletin board. So perhaps there will be new forays into library bulletin boards in my future!

What Can We Learn From a Scarring Reference Interaction?

Last week I had the experience we all dread: a bad-beyond-bad reference interaction. The problems were twofold:

  1. I did not know enough about the subject of the patron’s question to be very effective (at least right away).
  2. The patron was very disgruntled and clipped, shortly telling me to leave.

The bulk of my customer service experience comes from a job at a college bookstore where I was regularly yelled at and treated badly by customers who were angry about book prices, glitchy financial aid systems, and a variety of other problems. Therefore I can usually remain fairly unfazed in the face of hostility. But this particular patron got to me. I felt very deflated and upset after the interaction.

But with the space and time to heal, I have been able to pull two positive results from the fiasco:

  1. The subject of the patron’s query was our new scanner. I, unfortunately, had not been able to experiment much with the scanner, which led to my ineffectiveness during the reference interaction. The next day, I set out to remedy this oversight – I sat down at the scanning station, fleshed out a number of scenarios, and typed up more extensive instructions, with screen-grabs, to post at the station.
  2. In an attempt to figure out what had set the patron off on me so intensely, I brought the interaction up to a coworker, who happened to have worked with the patron before. He assured me that the patron is one of the most difficult he has ever encountered and that it took multiple interactions for a sense of positive feelings to emerge between them. He explained that most of this patron’s questions are about scanning, technology, and privacy. It was at this moment that a fuller, less caricatured portrait of this patron started to form in my mind. This patron was not a spiteful, heartless person (as I had come to view them in my mind), but a person who struggles with technology and library anxiety and, while short on patience with others, needs a certain amount of patience from others.

Library anxiety. It’s a real thing, y’all! And sometimes it manifests as library rage. (Image via ALA Store)

All of this is just to say: while I dreaded the return of this patron for a few days, I’ve now come full circle: I want this patron to come back. As soon as possible. While I’m on duty! Instead of flailing, becoming flustered, and ultimately walking away on the verge of tears, I want to assert that while I may not have the right answer immediately, I can be of service and we can figure out the new scanner – together.

Special Collections in the Health Sciences

Last week I had the interesting task of creating an inventory of books that were originally donated by a retired professor. Many of the books were historic textbooks from the late nineteenth to early twentieth centuries. I couldn’t resist peeking inside a few, much to my fascination and dismay. Want to assure yourself that time travel would not, indeed, be fun? Read a medical textbook from the 1920s; we’ve come a long way since then.

But there were also a few amazing finds that I couldn’t resist sharing with my readers. First off, the opening image from The Modern Apothecary: A Compendium in Four Parts (1941), which is a drawing of the “prescription department of the Wade Drug Company, Cleveland, Ohio.”

Caption

The book comes in its own hardback case, presumably for pharmacists on the go!

And the other interesting finds, which were slightly harder to inventory as they were never actually published, were a set of day-books used by a doctor (or multiple different doctors) from the 1880s to the 1920s. They are fascinating primary documents that the donor must have picked up at auction or an estate sale somewhere. Each details the patients, number of visits, paid status, and sometimes specific ailments.

I’d love to have more information about them, but I suppose that will be up to the librarians in the Special Collections department.

It’s always a pleasure when archives and special collections pop up in unexpected places. Though I did end up with red rot all over my hands and pants (from resting the spines on my legs as I typed the inventory). Learned my lesson on that one!

Talks about the profession

There are posts all over the internet (many on my beloved Hack Library School) about defending the LIS field and developing your elevator speech. And while being prepared to counter the arguments of “Isn’t the internet making you obsolete?” and “Oh, so I guess you don’t want to make any money…” is definitely important, I’ve found some other recent conversations to be more interesting/engaging.

These conversations were less attack/defense than some can be, and instead about engaging on a personal level with people about their ideas about information, the role of libraries and librarians, and the connections between LIS and other disciplines.

Caption

Elevator speeches are the bomb and can definitely be expanded upon and incorporated into other conversations when necessary.

The first example is a humorous one that I detailed on my Tumblr: an auto parts store employee, upon learning that I am an LIS student, exclaimed something to the effect of, “Wow, that’s awesome! Librarians make so much money!” This came as a bit of a shock to me, as librarianship is widely (and for the most part, correctly) considered a “labor of love” profession – you probably won’t become  rich doing it, but you will experience intellectual fulfillment and you will be able to help your community thrive and grow. Rather than brush him off or counter with “What…” we ended up having a conversation about the realities of being a present-day librarian and how many in the LIS field are undervalued and underpaid. It ended up being an eye-opener for both of us, to say the least.

The second and more recent example came on a weekend trip with friends when, over lunch, one of them inquired about my LIS degree: “But you guys are doing some cool stuff, right? Since books are kind of going away? What do you have in the works?” It was, again, refreshing not to have to start with “no, my field is not obsolete because of the internet.” I explained that not all paper books are going away, particularly in the cases of high circulation copies of new books and classics in public libraries and of special collections/unique original materials. And then we got into the fun new stuff – digital libraries, e-books and e-journals, data management, etc. And we ended with a discussion about stickers (as an engineering tech, he frequently has to de-sticker things, which also occurs in the library world).

Both experiences were great examples of the changing perceptions around the library science field. I relish conversations like this, as they serve to clarify and expand ideas around what librarians do/can do/will do. Plus, they make me happier than the ignorant alternatives. :)

 

 

 

 

Health Sciences Library

I’m back in action with an extra gig! This summer I’ve taken on a new position as a grad hourly at the University of Illinois – Chicago Health Sciences Library in Urbana. Basically it is a branch library of the health sciences library at UIC in Chicago that serves the branch medical program located here in central Illinois. So far working here has been a great way to expand my experiences in science librarianship, as the patron base, subject material, and policies/work environment are all slightly different than my steady gig over at the Funk Library.

My first big project was to help with the recovery from a flood they had this past spring! The library is housed on the 1st and 2nd floors of the Medical Sciences building. A few months ago pipes burst on the 3rd floor where renovations have been ongoing for months, leaking gallons of water right onto the bookshelves! :(

This is still what it looks like today; tarp + missing ceiling tiles = fear for the books!

This is still what it looks like today; tarp + missing ceiling tiles = fear for the books!

Luckily this happened during business hours, so staff members leapt into action and moved hundreds of books out of the watery area. Unfortunately many books were damaged beyond easy/cheap repair; therefore, the library’s insurance will likely pay for the repurchasing of most of the damaged books that the library still wants.

Water and books just never mix. I've found everything from severe warping to dark mold. Don't worry, I wear gloves!

Water and books just don’t mix well. I’ve found everything from severe warping to dark mold. Don’t worry, I wear gloves!

Thus, one of my first projects this summer was creating an inventory of the damaged books, including current availability and price, to submit to the administration and insurance company. It was definitely a dirty job (with occasional mold; yuck!) but also very necessary for the library to eventually bounce back. In the meantime, the construction is still ongoing (but hopefully now with less book damage!) and I’m on to more projects, which I will detail later in the summer. If you’re in the area, feel free to stop by and visit!

Library of the Health Sciences – Urbana
102 Medical Sciences Building
506 S. Mathews
Urbana, Illinois, 61801

Hours: Monday-Friday, 8:30AM-5PM

When the State Librarian is not, in fact, a librarian…

I don’t often lend a great deal of airtime to local and state-level libraries issues that aren’t in Illinois. While there are exceptions, I generally assume that there are many local factors at play and I try to defer to the judgement and statements of the affected local librarians. That being said, last week’s news from California definitely caught my eye…

California Governor Jerry Brown appointed Greg Lucas, a man with no library background or training, as the state librarian. Now, as an Illinoisan, I don’t really have much ground to stand on here. Our “state librarian” is lumped in with the title of Secretary of State. And while I, like everyone else, respect and admire Jesse White, our long-time Secretary of State, it is a bit of a bummer that we don’t have a dedicated state librarian. Thus, I really envy states that are, by law, required to appoint a “technically trained librarian” to the position, as is supposed to be the case in California. Brown is skirting around this issue by insisting that Lucas will be “pursuing additional technical training through San Jose State University’s library science program in the months ahead,” even though he has had no training at the time of his appointment.

While I don’t want to be too quick on the trigger, I do think that someone with librarian training and experience would bring background knowledge and a sense of purpose that would enhance the position. While Greg Lucas is a political blogger and writer and, thus, may very well do an excellent job advocating for libraries and librarians in California, it still does not sit well with me that the governor felt it appropriate to appoint Lucas. Why should the librarians of California be represented by someone that has never even walked a single day in their shoes, knows nothing firsthand of their struggles and realities, and has not even begun his study of the theoretical frameworks and issues surrounding modern librarianship? It frustrates me to see this happening to my coastal peers.

As mentioned above, I usually try to seek out local librarian viewpoints before making my own decisions. I leave you with the thoughts of a Sarah Houghton, a California librarian whose blog, Librarian in Black, is consistently fantastic and insightful:

I am disturbed by Brown’s appointment, but will reserve my final judgement until we know more about Lucas and hear directly from him. Hopefully that will happen before his confirmation hearing […] As a librarian it’s my job to advocate for my community[…] I, for one, am not yet convinced that this appointee is good for my community. I sincerely hope that he is–that he’s the best damned State Librarian we’ve ever seen. But until he is confirmed, I encourage my colleagues in positions of power within the state association and state government to ask the questions that aren’t being asked. Our California communities deserve no less.

I will be interested to see what becomes of this appointment, as I think it represents one of the key struggles that librarians face today: asserting and justifying our importance and value as trained professionals in our communities.

The Ongoing Learning Experience of Instruction

As I mentioned in a previous post, I have been part of an ongoing database instruction project at work for two semesters. And what has struck me the most about the process is that I’ve come to view it as a process instead of a project. As we dive into the second semester I wanted to jot down a few things that I’ve learned from the process:

  • It is hard to get people to come to drop-in sessions. Last fall we scheduled two weeks of sessions on popular databases and promoted the heck out of them. And we only had a handful of people show up to each one (at most). :(
  • But(!) the patrons who did come were amazingly engaged and excited about the sessions! Patrons want this information!
  • We had to broaden our mindset in terms of audience: initially we were just targeting undergrads (mostly freshmen and sophomores) but we found that grad students and even faculty attended some sessions and wanted the database instruction information.
  • We decided to include a short survey at the end of each session, at the suggestion of our mentor librarian, for assessment purposes. It has been great for getting feedback about what worked, what didn’t, and what patrons want from such sessions in the future.
  • Our marketing/promotion approach has changed and intensified so much even with the short time period that we’ve been doing instruction. Last fall our promotion was largely poster, social media, and email-based. It has expanded this semester to include: website mentions, social media mentions, emails to departments, professors, and students, electronic signage and billboards, some posters (more targeted), small handouts, and announcements on the PA system in the library (shortly before the sessions start).
  • We also started to rethink the entire way we set up the sessions. While we’re still offering the drop-in sessions, we also crafted an email template to contact professors in our subject departments early in the semester with a solicitation for class-specific instruction sessions. This proved very successful, as we had multiple classes come for sessions on databases related to their material/assignments. It was great to be able to schedule a session and know that 30 people were going to be there.
  • Also, at the class sessions we passed around an email list for info about upcoming drop-in sessions. That way we can email interested folks directly!
  • As the person in charge of marketing/promotion, I decided it would be beneficial to write up a working list/document for each semester, complete with contact info, email templates/scripts, and chronological action items. It should help me keep things straight and will help with continuity when all of the current graduate assistants have graduated.
  • Lastly, actually preparing a half-hour instruction session on a database really helps you as a librarian. I’ve been able to delve more deeply into the search features of a few of the key databases that I recommend to people every day. Thus, my reference skills are improving as I teach!
This is what I look like while teaching (always with the moving hands, of course). One of the things we've tried to practice is moving around and engaging more of the room. (Photo credit: Terry Weech)

This is what I look like while teaching (always with the moving hands, of course). One of the things we’ve tried to practice is moving around and engaging more of the room. (Photo credit: Terry Weech)

We’re starting the spring drop-in sessions next Monday. Thus, the process continues. Hopefully by May we’ll have learned even more about successful strategies and methods.

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